Microsoft Files Trademark Application for ‘DirectReality’ as E3 Approaches

Microsoft Files Trademark Application for ‘DirectReality’ as E3 Approaches

Microsoft has been teasing its E3 show for the past week or so, with hints about Project Scorpio. Now, we know the company is possibly looking to emphasize VR or AR with a new trademark filing for DirectReality. The single-word trademark describes itself as applying to “Computer software; computer game software; computer software for holographic applications… Online computer software; online computer game software; online computer software for holographic applications; Software as a Service (SaaS).” There’s…

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Run-DMC in $50m trademark battle

Run-DMC in $50m trademark battle

A member of pioneering rap group Run-DMC has filed a $ 50m (£40.7m) lawsuit accusing retailers of unlawfully using the group’s name on items of clothing. Darryl “DMC” McDaniels said that products sold by Amazon, Walmart and other stores violated federal trademark and New York competition laws. McDaniels, who owns a firm named Run-DMC Brand, made the allegations in a complaint filed in the US District Court in Manhattan. The products include T-shirts and hats….

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